CES Day Three: P&G Sees Tech as an Equalizer, Envisions the Future of Blockchain Policy, Welcomes “Best of the Best” Tour Groups

LAS VEGAS–(BUSINESS WIRE)–Today, The Procter & Gamble Company (NYSE: PG) hosts conversations in the P&G LifeLab (Sands Expo, Booth 42131) about the ways technology is enabling greater fairness, equality and transparency, as part of a presentation series that explores how tech-focused products, policies and perspectives are constructively disrupting the industry.

The company will also join experts in tech policy and business applications of blockchain technology for a panel discussion about the future of blockchain regulation.

Additionally, the P&G LifeLab was also selected to be part of the Consumer Technology Association’s VIP tours, which introduce groups of top executives from across industries to the most innovative and exciting products and exhibits from among thousands of exhibitors at CES. This year, the tours included a stop at the P&G LifeLab, offering senior leaders at some of the world’s largest and most well-known companies an overview of P&G’s products and innovation perspective.

Program Highlights

The Future of the Consumer Experience – 10:15 – 11:15 a.m. PT

In the LifeLab theater, technology trailblazers convene to discuss how technology is leveling the playing field, from fair hiring practices and more equitable marketing models, to cleaner and more transparent supply chains. A live stream of the session will be available online at https://pglifelab.com/live-stream/.

Blockchain: Building a Better Business – 1:00 – 2:00 p.m. PT

At a time when blockchain has incredible potential to build consumer trust and simplify business processes, questions remain about the need for regulatory frameworks to govern the application of blockchain technology. This panel seeks to answer those questions, exploring how regulation and policy can help businesses continue to capitalize on the power of blockchain.

The session will be held at the Las Vegas Convention Center, North Hall, Room 256, and live streamed via the Consumer Technology Association.

Join P&G at CES in the Smart Homes Marketplace in the Sands Expo (#42131), at events around CES 2020, and online at www.PGLifeLab.com for a live stream of all sessions.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.


Robyn Schroeder, P&G Global Communications

Phone: 513-983-7756

[email protected]

Holly Winter, H+K Strategies

Phone: (312) 623-1441

Email: [email protected]

error: Content is protected !!