Young Living Partners with Kount to Protect and Grow Digital Commerce across International Markets

Essential oils retailer Young Living achieved an exceptional
chargeback rate that is now under 0.01% due to Kount’s digital fraud
prevention software

BOISE, Idaho–(BUSINESS WIRE)–Young
Living Essential Oils
and Kount have announced today that their
partnership has significantly reduced chargeback rates, protecting the
company’s digital innovation, and accelerating their expansion into
international markets.

Young Living’s mission is to bring pure essential oils into every home
in the world, as they continue to lead the essential oils movement.
Through their expansive, proprietary Seed to Seal® quality
commitment, which encompasses standards for sourcing, science, and
compliance—Young Living works to provide the purest, most authentic
products for every family and lifestyle.

In order to address unsustainable financial losses from credit card
fraud, the company selected Kount to help reduce their chargeback rates.
Kount’s combination of advanced machine learning, flexible rules engine,
and self-service analytics provides payments fraud prevention, while
maintaining a frictionless experience for authentic customers.

“We chose Kount for the flexibility and simplicity of its integration,
and because it gives us insight into our customers,” says Lee Bowen,
Young Living CFO. Kount’s software provides Young Living with immediate
data insights which help the company adapt to new conditions as the
fraud landscape evolves. “We view Kount as an extension of our fraud
team,” Bowen adds.

“The Young Living team has creatively used Kount’s technology and data
to custom fit their needs, and the company’s impressive success in both
diminishing fraud and innovating with Kount are a testament to the
outcomes of partnering together,” said Brad Wiskirchen, CEO of Kount.

Young Living is hyper-focused on their new strategic 5×5 plan, which
includes expanding into five new markets each year for the next five
years. With such an ambitious goal, Young Living has partnered with
Kount to protect their eCommerce platform as they continue to grow their
business rapidly on a global scale.

About Kount: Kount’s award-winning digital fraud prevention
solutions are used by 6,500 brands globally, helping them to reach their
digital innovation goals. Kount’s patented technology combines device
fingerprinting, supervised and unsupervised machine learning, a robust
policy and rules engine, self-service analytics, and a web-based
case-management and investigation system. Kount’s solutions stop fraud
and increase revenue for digital businesses, acquiring banks, and
payment service providers.
www.Kount.com

About Young Living Essential Oils

Young Living Essential Oils, LC, based in Lehi, Utah, is the world
leader in essential oils, offering the highest quality oil-infused
products available. Young Living takes its industry leadership
seriously, setting the standard with its proprietary Seed to Seal
® quality
commitment, which involves three critical pillars: Sourcing, Science,
and Standards. These guiding principles help Young Living protect the
planet and provide pure, authentic products that its members can
feel confident about using and sharing with friends and
family. Young Living’s products—which all come from corporate-owned
farms, partner farms, and Seed to Seal-certified suppliers—not only
support a healthy lifestyle but also provide opportunities for over 5
million global members to find a sense of purpose and whole-life
wellness by aligning their work with their values and passions. For more
information, visit 
YoungLiving.com,
follow 
@youngliving on
Twitter, or like us on 
Facebook.

Contacts

Jenny Overell
[email protected]
415-249-6778

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